Privacy Policy

What we collect

The public website collects minimal data. If we measure site traffic, we use privacy-first, cookieless analytics that records only aggregate visits — it sets no cookies and collects nothing that identifies you. When you run a free scan, we process the URL you submit and the tracking behavior observed on that page to produce your report. If you email us, we keep your message and email address so we can reply. If you create an account, MeasureProof stores account-linked data such as your scan reports, baselines, and the email address you sign up with.

Analytics and cookies

This website does not use any advertising or cross-site tracking. Any traffic measurement we do is cookieless and aggregate: it sets no analytics or advertising cookies, does not track you across sites, and does not collect personal information. Because there is nothing to consent to, the site shows no cookie banner.

The site may rely on strictly necessary cookies set by our hosting and content-delivery provider for security and basic functionality. We do not set analytics or marketing cookies.

Free scans

When you run a free scan, we load the URL you submit in a clean, sandboxed browser and record the tracking requests the page makes. Raw capture is short-lived: we keep only the minimized observation needed to produce your report, dropping cookies, auth headers, and request bodies before storage and partially masking measurement IDs. A scan report may be reachable through a link — treat that link as private. We retain reports and their evidence only as long as needed to provide them and improve our validations, and you can request deletion at any time. To operate the scanner and prevent abuse, we may process limited technical information such as the requesting IP address, used only for security and rate-limiting — not to track you.

Connected analytics access (planned)

Connected GA4/GTM access is a planned feature and is not available yet. When it ships, connecting your accounts will grant MeasureProof read-only access to the GTM and GA4 configuration you choose to share; we will request the minimum access required for that purpose and store any credentials encrypted.

Data retention and deletion

You can request deletion of your scan reports or account data at any time by emailing hello@measureproof.com.

Changes

We may update this policy as the product develops. Material changes will be reflected on this page.

Contact

For any privacy question or request, contact hello@measureproof.com.